This essay adopts a semiotic perspective focused on practices of communication, movement, and translation to examine the global impact of A. J. Greimas and his oeuvre. The linguist and semiotician’s lecture trips abroad, the number and provenance of international students in his Paris seminar, and the chronology and linguistic geography of translations of his work help describe, gauge, and explain the dissemination and development of his ideas throughout the world. His project has engendered distinctive appropriations and at times productive institutional (...) structures in a number of cultural and linguistic contexts, notably Romance, Anglo-American, Germanic, Russian, Lithuanian, and Chinese. The broader historical relations between France and other lands, and the extent of each society’s use of the French language have conditioned, fostered, or impeded responses to his proposals. The conclusion’s discussion of the relative importance of personal contacts, socio-historical context, and the sociolinguistic and pedagogical status of French for his international reception aims to contribute to general methodological debates in the history of science and ideas and in transnational history. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2017 Heft: 214 Seiten: 9-13.

Journal Name: Semiotica Issue: Ahead of print.

Name der Zeitschrift: Semiotica Jahrgang: 2017 Heft: 214 Seiten: 409-438.

Name der Zeitschrift: Semiotica Jahrgang: 2017 Heft: 214 Seiten: 1-3.

In his first research project, Greimas developed and applied new methods in the historical lexicology of modern French. His theoretical articles formulate a sociological approach that analyses vocabulary as a history of culture, illustrated in his two dissertations on fashion in 1830. In the 1980s, from the perspective of his semiotics, Greimas dismissed his early scholarship as failed experiments that taught him what not to do. In the changed epistemological context of the 21st century, the work appears as pioneering research (...) in cultural studies which possesses clear scholarly value. Greimas’ philological and lexicological training bore fruit directly and indirectly throughout his career. Two decades before he launched his semiotics, his project for lexicology proposes a semantic methodology, envisions the construction of an organon for the human sciences, and explicitly calls for a multi-generational collaborative enterprise. Like his structural semantics and semiotics, this lexicology entails three inseparable components: epistemological foundations, concrete methodologies, and robust applications. Moreover, a focus on the lexeme characterizes Greimas’ structural semantics and persists in his semiotics.В своей первой научно-исследовательской работе Греймас разработал и применил новые методы в исторической лексикологии современного французского языка. В его теоретических статьях сформулирован социологический подход, который анализирует лексику как историю культуры. Это иллюстрируют две диссертации Греймаса о моде в 1830 году. В 1980-х годах он отошел от своих ранних работ, считая их неудачными. Но в изменившемся эпистемологическом контексте 21-го века эти работы выглядят в культурных исследованиях новаторскими, обладающими несомненными академическими достоинствами. Филологическое и лексикологическое образование Греймаса давало прямые и косвенные результаты в течение всей его карьеры. За два десятилетия до начала семиотических исследований Греймас предлагает в своем лексикологическом проекте семантическую методологию, строительство органона для гуманитарных наук, а также призывает к междисциплинарному сотрудничеству. Как и структурная семантика и семиотика Греймаса, эта лексикология включает в себя три неразделимых компонента: эпистемологические основы, конкретные методологии и возможности применения. Кроме того, внимание к лексеме характеризует всю структурную семантику Греймаса и сохраняется в его семиотике. Oma esimeses teadusprojektis tootas Greimas valja nuudisprantsuse keele ajaloolise leksikoloogia uued meetodid ning rakendas neid. Tema teoreetilistes artiklites sonastatakse sotsioloogiline lahenemine, mis analuusib sonavara kui kultuuriajalugu ja mida illustreerivad tema kaks vaitekirja 1830ndate aastate moe kohta. 1980ndatel aastatel taandus Greimas oma varajastest uurimustest kui ebaonnestunud katsetustest. 21. sajandi muutunud epistemolooglises kontekstis osutub tema looming teedrajavaks uurimistooks kultuuriuuringute vallas. Greimase fi loloogiline ja leksikoloogiline ettevalmistus kandis kogu tema karjaari valtel vilja nii otseselt kui kaudselt. Kaks aastakummet enne seda, kui ta tuli valja oma semiootikaga, pakkus tema leksikoloogiaprojekt valja semantilise metoodika, nagi ette humanitaarteaduste organoni loomist ning kutsus otsesonu ules multidistsiplinaarsele koostoole. Nagu tema strukturaalne semantika ja semiootika sisaldab ka see leksikoloogia kolme uksteisest lahutamatut komponenti: epistemoloogilisi aluseid, konkreetseid meetodeid ja julgeid rakendusi. Lisaks iseloomustab lekseemile keskendumine Greimase strukturaalset semantikat ning jaab pusima tema semiootikas. (shrink)

One of a handful of truly pioneering figures in visual semiotics, Jean-Marie Floch elaborated an approach that combined an analysis of the basic perceptual qualities and compositional strategies of the image, with a study of the cultural and historical significance of its representational dimension. A key collaborator of A. J. Greimas, Floch situated his project within the theoretical framework of Paris semiotics, which he helped to develop. He positioned his visual studies of familiar cultural objects in proximity to cultural anthropology (...) and the work of Claude Lévi-Strauss. His five published monographs explore abstract painting, art photography, Russian icons, magazine advertisements, and comic books. (shrink)

One of a handful of truly pioneering figures in visual semiotics, Jean-Marie Floch elaborated an approach that combined an analysis of the basic perceptual qualities and compositional strategies of the image, with a study of the cultural and historical significance of its representational dimension. A key collaborator of A. J. Greimas, Floch situated his project within the theoretical framework of Paris semiotics, which he helped to develop. He positioned his visual studies of familiar cultural objects in proximity to cultural anthropology (...) and the work of Claude Lévi-Strauss. His five published monographs explore abstract painting, art photography, Russian icons, magazine advertisements, and comic books. (shrink)

Two recently translated monographs by J.-M. Floch provide English-language scholars with a substantial sample of this original and prolific visual semiotician’s work. The articles making up the two volumes present and illustrate the methods and concepts that Floch developed: “figurative semiotics”, “plastic semiotics”, and “visual identities”. Privileging the close description of particular images, Jean-Marie Floch’s work systematically brings to bear a complex and explicit semiotic theory to the exploration of visual images. The books raise crucial questions for research in the (...) visual arts, in marketing, in perception and cognition, and in intercultural communication. This essay describes the main procedures Floch proposes for analyzing visual images, examines his concept of a visual identity, and evaluates the two English editions and translations. (shrink)

Comparative research enriches semiotics and deepens its exchanges with other sciences. The work can also highlight inductive methods and socio-historically specific forms and practices, thereby helping to develop a general semiotics and a semiotics of cultures. This article compares the morphology by Vladimir Propp that inspired the Greimassian narrative schema to a small sample of narrative forms, then to Aristotle's Poetics and to a model of Hollywood films. Certain motifs and subgenres represent elementary schemas with two or three actants and (...) functions that rely on role reversal and emotions. A half dozen subgenres can be differentiated by the different affects that they aim to elicit. Greek tragedy is to evoke intense emotional states, and reveals a close interdependence between characteristics of the hero, modulations of the critical action, and the emotive effect produced. In the films, the variation of the affective intensity constitutes a key element of the narrative rhythm, and two main sequences supply opposing and complementary axiologies. A conclusion suggests the value of bringing together the semiotics of the passions, recent research on the history of the emotions, and comparative studies of how different cultures express feelings. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2017 Heft: 214 Seiten: 51-66.